KUALA LUMPUR: The Taiwan tourism bureau has launched its 2024 Salam Taiwan Muslim-friendly travel promotional video, "Jom Taiwan!".
The bureau aims to attract more Malaysian Muslim travellers to Taiwan.
The promotional video will be broadcast through Malaysian TV, outdoor billboards and online platforms.
From January to April this year, Malaysian visitors to Taiwan exceeded 170,000, recovering to 97 per cent of pre-pandemic levels, making Malaysia one of Taiwan's key Southeast Asian markets.
Since 2019, Taiwan has ranked among the top three non-OIC destinations in the Global Muslim Travel Index (GMTI), reflecting its recognised Muslim-friendly environment.
This year, Taiwan is focusing its promotional efforts on the Malaysian Muslim travel market.
The Taiwan tourism bureau has used the "Salam Taiwan" brand since 2018 to position Taiwan as a welcoming destination for Malaysian Muslims.
This year, they invited Malaysian star Nabila Razali, as the promotional ambassador.
Nabila shared her experiences from her previous trips to Taiwan, visiting attractions like Bitou Cape, Yangmingshan, Jingtong Station on the Pingxi Line, and various theme parks.
She tasted Taiwanese Muslim cuisine, including fried chicken cutlets and enjoyed DIY Hakka Lei Cha (pounded tea).
The journey also included cycling along the Tanyashen Greenway in Taichung and taking the Pingxi Line train, where she experienced Taiwan's diverse transportation and warm hospitality.
Nabila expressed her honour in being the ambassador and was impressed by Taiwan's natural beauty and friendly atmosphere.
In addition to the video, the Taiwan tourism bureau launched a new Muslim travel brochure and the "72 hours in Taiwan" voting campaign, where Malaysians can vote for their favorite Taiwan itinerary on the event website (URL to be provided).
Participants stand a chance to win a four-day, three-night Taiwan tour package for two, including round-trip airfare.
In September, the Taiwan tourism bureau will participate in the MATTA Travel Fair in Kuala Lumpur, where Nabila will hold a fan meet-and-greet.
The bureau, in collaboration with top Muslim travel agencies in Malaysia, will also launch limited-time group discount packages, aiming to double business opportunities in the Malaysian Muslim travel market.