KUALA LUMPUR: The Taiwan Tourism pavilion and Salam Taiwan booths at the three-day Matta Fair recently drew a large crowd, highlighting Taiwan's vibrant cultural attractions and tourism potential.
In line with its dedication to promoting tourism that upholds Islamic values, Salam Taiwan seeks to foster an inclusive atmosphere where all travellers can feel welcomed as they explore new destinations, such as "pematah hati."
The participation of Nabila Razali, along with Intan Serah and Safwan Nazri as ambassadors at the Matta Fair, reflects this mission.
"The collaboration between these influential figures and the Taiwanese tourism sector aims to promote not just travel but also cultural exchange between Malaysia and Taiwan.
"The Matta Fair served as an ideal platform for this initiative, allowing visitors to learn more about what makes Taiwan a must-visit destination for Malaysian travellers," it said.
Singer and actor Nabila spoke about her experience filming the "Jom Taiwan" video, which showcases the attractions and experiences Taiwan has to offer.
Her passion for Taiwanese culture and hospitality resonated with the audience, inspiring many to consider visiting the beautiful island.
Malaysia's first female footballer, Intan Serah, connected with fans by sharing her personal journey in sports and acting, emphasising how travel can broaden one's perspective.
Her engaging personality and relatable storytelling encouraged the audience to explore not only Taiwan but also their own potential through travel.
Safwan Nazri added to the event with his charm and charisma.
Well-known for his engaging content on social media, Safwan interacted with fans and attendees, sharing his travel experiences in Taiwan.
He highlighted the country's diverse landscapes, culinary delights including local favourites, and rich cultural heritage.
"With such high-profile endorsements from beloved public figures, it is clear that interest in Taiwanese tourism is set to grow significantly leading up to Visit Taiwan Year 2025," it said.