MOTHERS and children coping with sensitive skin or eczema can relate to the challenge of finding suitable skincare products.
Managing sensitive skin can be a struggle, especially with the constant itching, redness and discomfort of dry patches.
It becomes essential to find a cream that not only hydrates, but also soothes and protects the skin without causing irritation.
Introducing ATOPALM MLE Cream, an intense moisturising cream that is suitable for all ages and the number one choice for Korean mothers*.
IMPROVING SKIN BARRIER FUNCTION
ATOPALM MLE Cream helps mothers and their children deal with skin dryness or sensitivity thanks to its proprietary Multi-Lamellar-Emulsion (MLE) technology.
Most skin issues, such as redness, rashes, dryness and itching, are caused by weakened skin barriers. The MLE formula mimics the lamellar structure of natural skin lipids, forming a long-lasting, moisture-locking membrane that closely resembles the structure of the skin.
This technology improves skin absorption and strengthens the skin barrier, enabling the cream to be absorbed faster and more effectively. By reinforcing the skin's natural barrier, MLE technology helps alleviate the discomfort associated with sensitive skin while relieving dryness and irritation.
ATOPALM MLE Cream is the first skincare product to be approved by the Korean Food and Drug Administration (FDA) for its skin barrier improvement function.
It functions as both a clinically tested face cream for sensitive skin and a dermatologist-tested eczema cream that is suitable for all ages, including newborns, babies, infants, and adults. This multi-purpose cream is suitable for both the face and body.
To use, dry the skin with a towel after a shower or facial wash. Then, apply the product onto dry face, arms, legs or other dry areas that require additional moisture.
For those dealing with dry and itchy skin, sensitive and irritated skin, or mild eczema, ATOPALM MLE Cream can moisturise and soothe the skin, with moisturising effects lasting up to 48 hours**.
The cream also contains five types of amino acids (leucine, lysine, phenylalanine, threonine, and valine) that are beneficial for healthy skin.
It is made using EWG Green grade ingredients, and is free of 10 harmful substances — artificial fragrances, artificial pigments, ethanol, parabens, phenoxyethanol, mineral oil, PG, TEA, BHT, and benzyl alcohol.
ATOPALM MLE Cream is available in two sizes: 65ml priced at RM89.90 and 100ml priced at RM119.00.
Additionally, ATOPALM carries a range of products, including its MLE Lotion and Top To Toe Wash for babies.
ATOPALM MLE Lotion 200ml — priced at RM119.00 — carries benefits similar to ATOPALM MLE Cream. The lightweight lotion is formulated with the same patented MLE formula, with the addition of hyaluronic acid, which helps build a protective layer of moisture.
ATOPALM Top To Toe Wash 300ml — priced at RM89.90 — is a two-in-one baby shampoo and body wash that offers mild, gentle care for babies' sensitive skin and scalp. The formula is pH-balanced and clinically tested.
ATOPALM MLE Cream, MLE Lotion, and Top To Toe Wash are now available for purchase at over 200 Watsons stores nationwide or on Watsons online.
*The No. 1 brand in the sensitive skin category for 15 consecutive years (2007-2021) according to the Korea Brand Power Index (K-BPI). Ranked No. 1 in the Hwahae Beauty Award from 2022-2023 in the Baby & Pregnancy cream/gel category.
**According to nine clinical tests conducted by ATOPALM.
This article originally appeared on SAYS, with rights to be republished on the New Straits Times.
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