KUALA LUMPUR: Independent global communications consultancy WE Communications has officially expanded into Malaysia through Chase Advisors.
The American-founded firm said the expansion is in response to the rising demand for regional communications and advocacy services across various industries, including consumer goods, finance, healthcare and technology.
"This move aligns with WE's strategic focus on Asia, enabling the agency to continue growing its regional presence while combining global expertise with market insights in a way that speaks to local audiences.
"Chase Advisors will offer a comprehensive suite of WE services, including policy advocacy and advisory, data and analytics, stakeholder engagement, and strategic communications," it said.
Former minister Datuk Seri Mustapa Mohamed, represented by United Nations Association of Malaysia (UNAM) vice president Datuk T.C. Tan, expressed hope for a continued strong investment and trade relationship between Malaysia and the United States.
"In this regard, this move from WE Communications to expand to Malaysia is welcome," Mustapa said in his keynote address, which was read by Tan.
WE chief executive officer international Kass Sells said Malaysia is a crucial market for businesses expanding both regionally and globally.
"With Southeast Asia's expanding middle class, dynamic digital ecosystem, and strong economic ties between the United States and Malaysia, it is the perfect time for WE to deepen our presence here and leverage opportunities for growth across the region," he added.
said as a global agency, the company has a long history in technology communications including health tech and consumer technology.
He added that these sectors are thriving and expanding in the Malaysian market, aligning well with WE's expertise and the needs of clients seeking agency support.
"Whether in corporate communications, crisis communications, government relations, or public policy, we bring specialised knowledge to meet the demands of clients in Malaysia's growing sectors.
"This alignment presents significant opportunities for us to contribute meaningfully to the market," Kass told reporters after the launch.
Chase Advisor's office, which will be led by managing director Kanesan Veluppillai, said the company is eager to deliver insights and strategies that will help its clients thrive in this rapidly evolving environment.
Kanesan said one of the key offerings the company brings to the market is data analytics, supported by a vast network of global experts who can assist businesses from an analytical perspective.
"Additionally, we have a major mover in training artificial intelligence (AI) at board levels, at C-suite levels in understanding AI implication.
"There is a lot of misunderstanding in AI and there are a lot of questions around AI that need to be addressed and that is the difference we bring to the market," Kanesan added.