KUALA LUMPUR: Tune Protect Group Bhd has appointed How Kim Lian as its new group chief executive officer (GCEO) effective from today, succeeding Rohit Nambiar who stepped down in May.
How's new role involves deepening Tune Protect's penetration into the lifestyle ecosystem and engaging with key regional players to establish the group as a leading regional insurance provider in the travel sector.
He will focus on showcasing the group's capabilities as a comprehensive service provider, encompassing technology and reinsurance, to deliver a consistent customer experience and a global product offering.
"His extensive experience and proven track record in financial management and strategic development make him the ideal leader to advance Tune Protect as a key regional player.
"We are confident that How will strengthen Tune Protect into being a stronger sales and service organisation which will continue to grow and achieve greater heights under his leadership," said Tune Protect chairman Mohamed Khadar Merican.
How joined the company in 2020 as the group chief financial officer overseeing the procurement, legal and corporate secretarial portfolios, alongside his core responsibilities.
He was responsible to review and establish key financial strategies in aligning to the company's corporate strategy by evaluating financial operational trends, measurements, and productivity levels, aside from looking at acquisition and expansion prospects, identifying areas for improvement and accumulating capital to fund expansion.
"By leveraging technology and our deep industry knowledge, especially in the travel sector, we will solidify our position as a leading insurance player in the travel ecosystem," said How.
He also serves as a director in Tune Protect Re Ltd and Tune Protect Thailand.
Prior to joining Tune Protect, How was the group deputy CFO at AirAsia.